SugarCon Speaker Spotlight: Omni CEO Aldo Zanoni

Blog post on CRMOutsiders.com

Email and CRM go together in theory like chocolate and peanut butter. Though, to many users, email and CRM seem more like oil and water. To tell you the truth, I don’t think one can do really well without the other when it comes to aiding sales people. But, a lot of stuff can get in the way when trying to marry the two.

I sat down with Aldo Zanoni, CEO of Omni Technology Solutions.  Omni has developed a very cool server-side CRM integration solution that automatically links your SugarCRM deployment with your email system (learn more about it here). Aldo made a lot of great points about why email integration can be a pain in the neck, and how concepts like cloud computing are making it easier for both end users and IT staff to manage a tightly-knit CRM and email system.

Read the interview